● Route-to-Market consulting for FMCG — worldwide

From insight to execution. Get your products to more shelves, faster.

RTM Consulting helps FMCG companies design and execute winning route-to-market strategies. We turn data and consumer insight into action on the ground — more coverage, lower cost-to-serve, stronger growth. We don't just advise. We implement.

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FMCG specialists · worldwide reach · trusted across Latin America, Africa, Europe & the US

20+
Years in FMCG & RTM
30+
Markets served
4
Regions — LatAm, Africa, Europe & US
100%
FMCG focus
What we do

Three levers that move your route-to-market

End-to-end advisory, grounded in the realities of FMCG distribution — from boardroom strategy to the last mile at the point of sale.

RTM Strategy & Model Design

Streamline your go-to-market with the right distribution model for every channel and market — direct, indirect or hybrid — designed to reduce cost-to-serve while maximising reach and margin.

  • Go-to-market & multi-channel strategy
  • Direct, distributor & hybrid model design
  • Outlet segmentation & coverage mapping
  • Distributor & third-party management — selection, ROI, contracts
  • Channel & customer insight integration
  • Cost-to-serve modelling & optimisation

→ Wider reach, lower cost-to-serve, a model built to scale.

Sales Force Effectiveness

A field force that's sized right, focused on the right outlets and motivated to hit the numbers that matter — turning coverage into productive, repeatable selling.

  • Field force sizing & territory design
  • Outlet classification & call-frequency models
  • KPIs, targets & incentive scheme design
  • Coverage, productivity & route efficiency
  • SFA-enabled performance management
  • Capability building, coaching & ways of working

→ More productive visits, better coverage, a team that delivers.

Field Execution & Digitization

Turn strategy into perfect stores at the point of sale — enabled by the right technology and data to plan, track and continuously improve every visit.

  • Perfect store & picture-of-success standards
  • Trade execution, audits & compliance
  • SFA / DMS / eB2B technology selection
  • Route-to-market digitization & route planning
  • Data, BI & performance dashboards
  • Continuous-improvement & KPI loop

→ Strategy that actually lands on the shelf.

Ways to work together

Engage at the level you need

From a full commercial redesign to a sharp, fast intervention — or hands-on support in the field. Flexible scope, fixed focus on impact.

Full Strategic Review

End-to-end redesign of your route-to-market — diagnosis, target model and execution roadmap, built with your team and ready to deploy.

  • Complete RTM (& RGM) strategy
  • Data-backed, market-tested
  • Board-ready business case

Acceleration Sprints

Targeted "consulting pills" for a single pain point — quick wins delivered fast, where you need momentum now.

  • Channel / outlet segmentation
  • Sales force effectiveness
  • Distributor & 3rd-party review

Field Implementation

We stay until it works. From PMO and pilots to full transformation, embedded alongside your commercial teams.

  • Rollout, playbooks & training
  • PMO to full transformation
  • KPI tracking & course-correction
How we work

A pragmatic, results-driven approach

No 200-slide decks that gather dust. We diagnose fast, design with your team, and stay until it works on the ground.

Diagnose

Deep-dive on your current RTM — data, field visits and stakeholder interviews to find what's really holding growth back.

Design

Co-create the target model, sales structure and execution standards — tailored to your channels and budget.

Deploy

Hands-on rollout: pilots, playbooks, tools and training so the new way of working sticks.

Drive

Track the KPIs that matter and course-correct, ensuring the impact lands on your P&L.

Partners & global reach

Worldwide reach, local delivery

One point of contact, a network that delivers on the ground. Through trusted partners we combine senior RTM expertise with regional execution and integrated data analytics.

European delivery partner

NextSteps Consulting

Our partner for Europe — FMCG specialists in Route-to-Market and Revenue Growth Management, taking strategy from insight all the way to field implementation across European markets.

Route-to-Market Revenue Growth Management Field implementation

Visit NextSteps Consulting →

Integrated data & technology

Decisions backed by data, execution enabled by the right tools — through our partner network we bring proven commercial technology to every engagement.

DMS SFA CRM eB2B BI & dashboards Analytics
About

An experienced FMCG team — your route-to-market partner

RTM Consulting brings together senior commercial and distribution practitioners with more than 20 years of combined experience across the FMCG value chain. We have designed and run route-to-market engines in over 30 markets across Latin America, Africa, Europe and the United States.

We work as an extension of your team — pragmatic, data-led and accountable for results on the ground, not just recommendations on a page. From global players to ambitious regional brands, we tailor every engagement to your channels, your markets and your budget.

✓
Operator, not just advisorReal P&L and field experience, not theory.
✓
Global perspectiveWorldwide engagements across developed & emerging markets.
✓
Impact you can measureCoverage, cost-to-serve and growth — tracked to results.
Our footprint 30+ markets across 4 regions worldwide 🌎 Latin America
🌍 Africa
🌍 Europe
🌎 United States
Great strategy is worthless if it never reaches the shelf. We bridge the gap between the boardroom and the last mile — turning route-to-market plans into measurable growth.

— The RTM Consulting approach

Let's build your route to market.

Tell me about your distribution challenge and I'll come back with how I can help — no obligation.

✉ Get in touch

Or email directly: info@rtmconsulting.services